Brooke Insurance Named Title Sponsor of Great American Outdoor Trails Radio Magazine
OVERLAND PARK, Kan., Feb. 7, 2008 - Brooke Insurance is pleased to announce that it will be the title sponsor of the Great American Outdoor Trails Radio Magazine for the 2008 program year, which runs from Feb. 1, 2008, through Jan. 31, 2009. Effective Feb. 1, the radio program was re-branded as Brooke Insurance's Great American Outdoor Trails Radio Magazine.
The Great American Outdoor Trails Radio Magazine (GAOT) is a weekly hunting, fishing, backpacking, camping and outdoor radio program, which is broadcasted on 60 stations throughout Texas, Arkansas, Oklahoma, Kansas, New Mexico, Nebraska, Minnesota, Illinois, Kentucky and Kansas. GAOT has also developed an affiliate host Web site group that includes more than 260 Web sites, expanding the reach of the program and making it available to additional listeners and viewers. GAOT’s "Watch What You Hear" program, which is available on these 260-plus sites, utilizes an interactive capability to illustrate interviews and ads with images and video. This interactive capability is a first in the outdoor market.
The program is hosted by award winning broadcaster and writer, Jim Ferguson. The GAOT program won Ferguson the first place Award for Excellence in Broadcasting from 2002-2005 and in 2007. Ferguson was also awarded the Kansas Press Association's Excellence in Journalism Award in 2000. GAOT has also been awarded several first, second and third place awards from the Outdoor Writers Association of America. In addition to the radio program, Ferguson hosts and produces podcasts for the North American Hunting Club, North American Fishing Club, Family Fish & Game Magazine, Brooke Insurance and Ducks Unlimited.
Ferguson makes more than 30 personal appearances each year as an emcee and featured speaker. He is also a motivational speaker who appeals to a wide variety of audiences with his wit, humor and insight. He motivates listeners with his program titled, "If not now, then when? If not you, then who?” Ferguson will be a featured guest on several nationally syndicated television programs in the third quarter of 2008.
"We are excited to be associated with such an outstanding and popular program. The show has a loyal and growing fan base which made it a natural choice for us because of the close connection with its listeners." said Nick Rhodes, vice president of Brooke Capital Corporation.
Currently, Brooke Insurance agencies are located in approximately 80 percent of the markets throughout the United States where the GAOT program is being broadcasted. During 2008, GAOT plans its growth through affiliate stations that will mirror the concentration of Brooke Insurance agency locations across America.
"The current reach of the GAOT program, along with the program's growth plans for 2008, will help to build Brooke brand awareness in the areas where our insurance agents are located. Our partnership with the Great American Outdoor Trails Radio Magazine will benefit many of our Brooke Insurance agents and help loyal listeners of the program become more familiar with the wide variety of products and services Brooke Insurance agents can offer," Rhodes said.
About Brooke Insurance
Brooke Insurance agencies are independently owned and operated franchises or company owned offices of Brooke Capital Corporation (AMEX: BCP). Brooke Capital Corporation distributes insurance services through a network of approximately 900 franchise and company owned locations in 26 states. The Brooke organization was founded on the belief that local business owners distribute insurance and related services more efficiently than others if supported by a franchise system.