HARD WORK INTO HARD CASH

"The Millionaire Next Door" by Thomas J. Stanley and William D. Danko has sold more than two million copies and was on the New York Times best seller for more than three years. The research in this book indicates that most millionaires are self employed, and that three out of four self employed millionaires consider themselves to be entrepreneurs. Additionally, the authors state that although self-employed workers make up less than 20 percent of the work force, they account for two-thirds of America's millionaires.

"The Millionaire Next Door" notes many of the types of businesses that made their owners into millionaires are considered dull-normal, and include businesses such as auctioneers, welding contractors and pest controllers. This dull-normal classification also applies to independent insurance agency businesses and Brooke franchisees could become "The Millionaire Next Door".

A recurring theme in Stanley and Danko's book was that millionaires typically live less extravagantly than salaried employees and defer their ultimate payday until their businesses are sold. Like the hardworking millionaires described in "The Millionaire Next Door," Brooke franchisees cannot spend their wealth until their business is sold. Brooke helps franchisees sell their businesses so they can turn their many years of hard work into cold hard cash.

More Buyers
A large pool of serious and capable buyers increases the liquidity and market values of agencies. Existing franchisees are the most qualified of prospective buyers and Brooke's growing franchise network results in a growing pool of prospective buyers who are existing franchisees. Brooke's ongoing franchise recruitment and personal industry contacts of its employees also create a significant pool of prospective buyers. Furthermore, the availability of loans through Brooke finance company increases the number of serious and capable buyers.

Franchise Sales Team
Brooke has a team of mergers and acquisition specialists who focus exclusively on selling existing Brooke franchise locations. When franchisees are ready to cash in their chips, Brooke's franchise sales team can help match the franchisee with the right buyer at the right price.

Less Transaction Risk
The liquidity and market value of agencies increase when prospective buyers and their lenders are reasonably sure that the purchased agency assets will meet the buyer's expectations. Meeting these expectations is facilitated by a library of standardized and comprehensive purchase and agent agreements.

Easier Ownership Transition
The transfer of ownership from one Brooke franchise to another is a relatively transparent and easy process, which also increases liquidity and market values. Brooke can easily transfer customer records to the new buyer through its document management system and, because Brooke is the agent of record for all policies, ownership transfers are transparent and non-disruptive to customers.